Who am I?

I believe you have the creative potential to live a life of fulfilment and well-being. It’s my mission to help you achieve it. 


My Vision – To unearth human potential in the service of greater well-being.

Rich Spicer BA ACC

I’m a self confessed adrenaline junkie and spent my early adult life in the world of sports and art – an unlikely mix. I’ve painted since early childhood and often refer to it as my ‘best friend.’ I credit my creative output for getting me through the tough times in life by providing the space to contemplate, focus and be ‘in flow’.

Since graduating from art college and university, I have held leadership positions within the events and hospitality industries as well as climbing up and throwing myself down mountains across Europe – why do we have to get old?

My entrepreneurial nature led me to form and operate a successful events company as well as a private art teaching practice. It was here that I discovered that it wasn’t that I taught art, but I coached creativity.

This new passion and perspective led me to qualify as a transformational coach with the accredited Animas Centre for Coaching as well as training in NLP and Hypnotherapy with the accredited Salus Academy. I also hold ACC credentials with the International Coaching Federation.

I have lived with the symptoms of ADHD for most of my life and feel blessed to have been able to find a sense of order through the disorder. I formed UP with a simple belief that it’s our differences that bring us together and they should be rejoiced and embraced. 

I’m a firm advocate for the power of creativity and imagination and believe it’s this powerful and often overwhelming ability that holds the key to our continued evolution – we often just need to relearn how to use it.

In the end, we are all unique flowers from the same garden. 


I hope to grow UP to include an academy for young people to learn valuable life skills that often missing from our education system, so they can become the leaders of the future. In these uncertain times, it is my hope that these young people can go on to create the businesses and organisations the world needs.

I am a very proud husband and father of 3 young children.

Guiding & Ethical Principles

Our needs are met on a foundation of nature’s needs

Sustainable – Ethical – Environmental

  • All decisions made will be in service to these founding principles
  • I will operate with transparency and integrity.
  • No one is smarter than everyone

 Integrity statement:

  • To offer security, safety & confidentiality
  • Sustain equity
  • Give freedom to think, learn and create – Growth
  • Enable the best decisions to evolve
  • Non judgemental
  • Honesty at all times.

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Company number: 11797522